Camo drop

As part of the Folds of Honor program to help families of families of fallen or wounded soldiers, Budweiser released military-inspired camo aluminum bottles, dedicated to the men and women of the U.S. Armed Forces.

To launch the campaign, Budweiser dropped the first batch of their bottles out of a plane,  delivering them to a group of 20 veterans in the Arizona desert. Edited by Stack partner Flora Guillon at Vayner Productions.

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