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the story

Everything about adidas's brand is rooted in sports. Everything that happens in sports happens in moments. And every moment is a chance for the athlete to start over and take today.

Our spec spot tells the true story of a young athlete who refused to accept the narrative of violence and struggle being written for him, instead deciding to "flip the script." Conceptualized as part of the larger campaign "Real" – featuring real stories about real athletes – it is a vibrant example of sports as a catalyst for change, with both a technical and lifestyle focus.  Creative and edit by Stack.

Adidas
Commercial
Story
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